Twelve Roads Home
A flagship emotional project already prepared across several major language markets.
EnglishSpanishHindiMandarin
A bold music discovery concept
UPS Records can deliver the next generation of music.
UPS Records can become the first music company in history with a daily physical touchpoint into millions of homes and businesses.
Every package becomes a doorway to discovery. Every delivery becomes a chance to launch a new artist. Every QR code becomes a stage.
Global music discovery
New artist development
Package-based promotion
Multilingual launch assets
The Vision
A music company built around reach, repetition, discovery, and direct listener connection.
UPS Records can become the first music company in history with a daily physical touchpoint into millions of homes and businesses.
Traditional record labels wait for listeners to find songs. UPS Records meets them inside every package they already open.
The Package Discovery Model
A simple QR code or printed offer transforms every shipment into a music doorway.
01 Package
A customer opens a package and sees a music-discovery offer printed on the inside flap.
Inside flap example
Scan for your free track →
02 ScanA QR code instantly delivers a free song, artist page, or campaign.
03 ListenFull track, multilingual versions, or new artist showcase.
04 ConnectEmail capture turns discovery into a lasting fan relationship.
05 ExpandFollow-up offers for EPs, albums, bundles, and new releases.
Scale & Impact
Even tiny conversion rates deliver massive results.
Daily potential: 20.8 million packages × just 0.001% scan rate = 208 brand-new fans every single day.
Annual potential: 5.2 billion impressions could generate tens of thousands of email addresses, paid music sales, and artist signings — all at near-zero extra cost.
Global-Ready Launch Catalog
UPS delivers worldwide. UPS Records can sound worldwide from day one.
Backbeat Drive
A road-ready, soul-fueled project with immediate bilingual reach.
EnglishSpanish
Missing Ingredient
A strong catalog asset with English and Spanish versions ready.
EnglishSpanish
Tokyo Neon Soul
A modern international-flavored release with English/Japanese doorway.
EnglishJapanese
Carnaval Dance
A Portuguese-language lane that brings Brazil and Portuguese-speaking listeners in.
Portuguese
Magic 24 Proof of Concept
A polished flagship project that shows exactly how a full UPS Records campaign would work.
Two legends. Twenty-four tracks. One historic moment.
Magic 24 unites Twelve Roads Home and Backbeat Drive into one showcase — a complete working model for UPS Records.
Featured free-track concept
New Artist Development
UPS Records can become a talent expander for singers who need the right song and the right launch system.
1
Finished songs
New artists can be matched with catalog songs that already have lyrics, hooks, and proven direction.
2
Instrumentals & stems
Re-sing, remix, localize, and shape songs around the perfect voice.
3
Launch-ready websites
Artists step into a complete campaign: landing page, visuals, sales links, and fan capture.
Partnership Opportunity
This concept is designed for a serious strategic conversation with UPS Corporate.
Strategic options
Licensed brand extension • Joint venture • Co-branded campaign • 90-day pilot program
Download Executive Pitch DeckContact
Recordable Music, Inc.
music@recordablemusic.com
Important: UPS is a protected trademark of United Parcel Service, Inc. This is a proposed partnership, licensing, or strategic discussion concept only — not an unauthorized use of the UPS brand. All trademarks remain the property of their respective owners.